Vortex

Vortex® is an employee-owned and operated business of hard-working folks headquartered next to our friendly neighbors in Barneveld, Wisconsin.

The Hamilton family founded Vortex® to change how business is done by putting customers at the center of everything we do. From tagging your first buck, to hitting the range with friends, to using the right optic to get closer to nature, our team thrives on your success.

Now over 400 American team members strong, we work diligently to give you the best optics and apparel in the industry. And we deliver it all with our legendary VIP® Warranty: Our unlimited, lifetime promise that if you ever have a problem, we have your back.

Simply put, we care more, and we back that up every day with service that consistently raises the bar in the optics industry and beyond.